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Sustainable Living: Level 1

Living the mantra of reduce, reuse, recycle. Sustainable living is like pulling the holy grail against the demons of global warming. It’s the smallest yet the most monumental step that we can take to save our planet. But what is sustainable living? Sustainable living is a lifestyle that focuses on reducing an individual’s or society’s consumption of natural resources. With conscious transportation, production, and consumption, it aims to control the carbon or ecological footprint.  Sustainable living aims to achieve an environmental equilibrium which is sometimes called ‘net-zero living’. In other words, give back to planet earth, everything you take from it. Unfortunately, substances like plastic make it harder to achieve this equilibrium. And of course, achieving zero environmental impact is...

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Life without plastic, pretty fantastic

Ditch the toxic products, friends, and exes. ;)   For years, we’ve fought the battle against plastic and finally, we are raising a generation that will defeat and eradicate plastic completely.  After all, we don’t need a handful of people doing zero waste perfectly. We need millions doing it imperfectly. So before we can tell you about how to make the switch, let us tell you why you need to make the switch –  It’s a simple calculation – humankind has spent 140 thousand years on the earth. But the earth is 4.5 million years old. If we compress the earth’s life to 24 hours, we have spent just 3 seconds on the earth! And in just 3 seconds, we...

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How to make hygiene sustainable?

The best hygiene professionals (in our books) recommend using sustainable alternatives We’re halfway through 2020 and while we’re still battling the coronavirus pandemic, hygiene just made to #1 on our priority list. Let’s be honest. We’re all a little paranoid now. We’re afraid of shaking our own friends’ hands, we think twice before we go out, and it’s petrifying (apart from being illegal) to walk out of our house without a mask on! This isn’t a fictional universe, this is happening right here, right now. Amongst all the mayhem caused by COVID-19, we are facing another monster problem. The steady rise of plastic and unsustainable consumption – just think about all the plastic waste that was produced during this pandemic....

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Our brand story

“The journey of a thousand miles begins with one step.” When we look back, it is astonishing to see how our journey began with an idea that revolved around the concept of ‘minimalism’ grew into something so much more than what we had imagined it to be. The concept of minimalism grew into a philosophy to give birth to our brand Minimo in November 2018. We were thrilled and eager to design products that minimalists across the country would resonate with. And within a short span of time, we were able to gain thousands of loyal customers who not only bought our products but also gave feedback that helped us grow. It was their genuine response that gave us a...

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